Krabi –
Thailand’s breathtaking coastline continues to capture the world’s imagination, as two of its pristine beaches have been recognized among the top 10 most photogenic beaches globally. In a recent study conducted by Heepsy, Maya Bay, located in Krabi, secured the number one spot, while Koh Tao in Surat Thani ranked ninth, reinforcing Thailand’s reputation as a tropical paradise.
Maya Bay, a secluded bay surrounded by towering limestone cliffs, first rose to global fame after being featured in the Hollywood film The Beach. Despite its compact size—stretching only 250 meters—it has amassed a staggering 2.2 million hashtags on Instagram, a testament to its undeniable allure. Each year, over 2 million visitors flock to the bay, enchanted by its crystalline waters, powdery white sand, and dramatic rock formations.
The appeal of Maya Bay is not just its cinematic reputation but also its serene, untouched beauty. Thai authorities have actively pursued conservation efforts, implementing regulations to protect its fragile ecosystem from the effects of mass tourism. This delicate balance between preservation and accessibility has only heightened its appeal to travelers and influencers alike.
Also securing a place on the list is Koh Tao, ranked ninth among the most photogenic beaches worldwide. While famed for its world-class snorkeling and scuba diving, Koh Tao’s natural beauty above the waterline is equally mesmerizing. Crystal-clear turquoise waters, vibrant coral reefs, and tranquil beaches make it a dream destination for content creators and nature lovers alike.
Visitors often describe Koh Tao as the perfect blend of adventure and relaxation, offering both thrilling marine encounters and secluded spots ideal for capturing stunning sunset views.
The research by Heepsy examined Instagram hashtags, beach length, and annual visitor numbers to determine which destinations generate the most online engagement per meter of shoreline. The prominence of Maya Bay and Koh Tao on this list highlights Thailand’s growing influence in the digital tourism landscape, where social media plays a pivotal role in travel decisions.
Competing against globally renowned beaches such as Bondi Beach (Australia), Copacabana Beach (Brazil), and Waikiki Beach (USA), Thailand’s success on this list underscores its ability to stand alongside the world’s most iconic coastal destinations.
