Tourism Authority of Thailand Boosts Tourism in Secondary Provinces


The government has initiated a major campaign to enhance tourism in its 55 second-tier provinces, seeking to increase their share of national tourism revenue from 20% to 30%. The Tourism Authority of Thailand (TAT) announced this new strategy following a comprehensive brainstorming session involving nine ministries, the Royal Thai Police, and two additional agencies.

The TAT has outlined a target of achieving 330 billion baht in annual tourism revenue from these provinces, a considerable boost given that the total tourism revenue for 2024 is projected at 1.2 trillion baht. To achieve this goal, the TAT has developed a five-point plan titled “Ignite Tourism Thailand.” The strategies include upgrading restaurants and basic infrastructure, enhancing tourist destinations and their surroundings, developing products and services tailored to tourist demands, promoting tourism through local traditions and narratives, and improving public transportation links throughout the provinces.

These measures were discussed in a session that saw participation from key stakeholders across various sectors, including the ministries of defense, tourism and sports, transport, natural resources and environment, commerce, interior, culture, public health, and industry. The proposals generated from this session are set to be forwarded to the National Tourism Policy Committee for final approval and budget allocation for the coming fiscal year.

The campaign aligns with the administration’s strong push to highlight lesser-known tourist attractions across Thailand, expanding the tourism experience to include more than just the country’s main destinations.

The preceding is a press release from the Thai Government PR Department.

Goongnang Suksawat
Goong Nang is a News Translator who has worked professionally for multiple news organizations in Thailand for many years and has worked with The Pattaya News for more than four years. Specializes primarily in local news for Phuket, Pattaya, and also some national news, with emphasis on translation between Thai to English and working as an intermediary between reporters and English-speaking writers. Originally from Nakhon Si Thammarat, but lives in Phuket and Krabi except when commuting between the three.