711 in Thailand Reports Record Income of 399 Billion Baht in 2023, Announces Expansion Plans for 700 Plus New Locations


On February 23rd, 2024, CP All Plc., publicly revealed business profit results for 2023 for Seven-Eleven in which the convenience stores had an overall income of 399 billion baht, having a gross profit of 112 billion baht and increasing from the previous year by 16.1%.

CP All stated to the public that the increasing profit and income was from an increase in average sales of 5.5% or 80,837 baht daily on average in each 7-11. It was reported that each customer spent 83 baht on average per bill and each store had daily 965 customers on average.
This result was from new strategic plans to expand the customer base with new products and promotions, according to CP All.
Furthermore, CP All reached customers with other means such as 7-11 vending machines, 7-Delivery application, and 707 new 7-11 branches nationwide in 2023. This approach could create opportunities from continuously improving economic conditions and increasing the numbers of foreign and Thai customers in 2023.
7-11 had additional income of more than 23 billion baht from space rental, contracts to be a business partner with CP All, and other business strategies.
However, 7-11 had distribution costs and administrative expenses of 115 billion baht, or increasing from the previous year by 12.1% for employees’ welfare, salary, utility bills, advertisements, and other miscellaneous expenses.

Even with higher expenses deducted, however, the profits were still solid as there was a total of 26 billion baht, or increasing from the previous year (2022) of 25.5%, which had a net profit of 15 billion baht, increasing from the previous year (2021) of 35.1%.
In 2024, CP All anticipated for the business trends of 7-11 that there was a plan to expand new 7-11 stores with more than 700 branches aimed at local levels, tourist attractions, and other potential locations to reach more customers. Moreover, CP All planned to establish new branches in Cambodia and Laos in the future.

The original version of this article appeared on our sister website, The Pattaya News, owned by our parent company TPN media.

Goongnang Suksawat
Goong Nang is a News Translator who has worked professionally for multiple news organizations in Thailand for many years and has worked with The Pattaya News for more than four years. Specializes primarily in local news for Phuket, Pattaya, and also some national news, with emphasis on translation between Thai to English and working as an intermediary between reporters and English-speaking writers. Originally from Nakhon Si Thammarat, but lives in Phuket and Krabi except when commuting between the three.