PRESS RELEASE:
Thailand has been recognized with the ‘Golden Award’ for ‘Popular Destination’ at the 2023 Golden Awards by National Geographic Traveler China. The accolade signifies the country’s rising appeal among Chinese tourists, largely due to the government’s visa exemption scheme and efforts to ensure tourist safety and a quality travel experience.
The award, presented during the 18th edition of the ceremony, also highlights changes in Chinese tourists’ travel preferences. Winners were selected based on big data analysis, including search frequency and tourist numbers to popular destinations.
Tourism Authority of Thailand (TAT) Beijing Office Director Pakkanan Winijchai accepted the award at the ceremony in Beijing on December 28, 2023.
In 2023, Thailand welcomed 3,519,735 travelers from China, ranking it as the second-largest visitor market after Malaysia, with 4,563,020 visitors, and ahead of South Korea, which accounted for 1,658,688 tourists.
The preceding is a press release from the Thai Government PR Department.
