Thailand International Boat Show to Boost Phuket’s tourism


Thailand International Boat Show to boost Phuket’s tourism economy and showcase Phuket as Southeast Asian leisure-marine hub

From the latest luxury yachts to superyachts, private jets and more, the 2024 Thailand International Boat Show will showcase the country’s marine leisure lifestyle and luxury credentials.

Thailand, 18 December 2023 – Showcasing a multi-billion baht line up of luxury yachts, superyachts, private jets and more, the Thailand International Boat Show A Luxury Lifestyle Event is set to boost Phuket’s economy and high-end tourism with thousands of High Net Worth Individuals expected to attend the show and generate a minimum of 500 million baht for the Thai marine leisure and luxury lifestyle industries.

With many boats and lifestyle brands exhibiting from around the world, organisers JAND Events aim to grow Phuket’s appeal as a destination for investment and business amongst the international community, while also working closely with the Thai government and industry stakeholders to drive yacht tourism and cement Thailand’s position as Southeast Asia’s leisure marine hub.

“The response to the 2024 Thailand International Boat Show A Luxury Lifestyle Event has been excellent. We have increased the in-water space to accommodate brokers and brands and will have a wide range of luxury boats of all sizes upto superyachts at the show. We have also seen considerable growth in the number of luxury brands and businesses exhibiting. The show has become a platform that will not only drive sales and business for the marine and luxury industries, but also attract international investors who are keen to do business and live in Phuket,” commented David Hayes, CEO of organisers JAND Event.

New innovations for the 2024 show include the inaugural Thailand Yachting Conference – a B2B platform for ideas exchange amongst local and international business people – and the Robb Report Thailand Best Of The Best Yachting Awards Gala – a celebration of the best yachts and brands.

Billed as the biggest boat show in Thailand, organisers are also leading the way in sustainable business practices. By reducing the show’s environmental footprint and carbon offsetting, the Thailand International Boat Show A Luxury Lifestyle Event is the first show of its kind to be carbon neutral.

In the water, Boat Lagoon Yachting will be displaying three Princess Yachts amongst a number of other brands at the show with the highlight being the Princess Y95 – the largest boat showing for the first time in Thailand.

Simpson Marine has the largest in-water line-up with six boats including a Sanlorenzo SX76, Lagoon 51 and Fairline Targa 45, amongst others while Derani Yachts will be displaying three boats from the popular Axopar brand as well as the striking Brabus Shadow 500 Cabin and a Greenline 40.

Other boat brokers with boats in-the-water include Asia Marine, Asia Yacht Agency, Asia Yachting, Extreme Marine (Thailand), Go Boating, Lee Marine, Leopard Catamarans, Northrop & Johnson, The Yacht Sales Co and V Yachts Asia.

Complementing the in-water display is a wide range of marine businesses and products, and services from the luxury lifestyle sector who will be exhibiting onshore. Exhibiting in the new purpose-built air-conditioned exhibition space are A. & Marine, Aqua Air Asia, ASA Group, Cholamark Boat, Flexiteek, FLS Yachts, Hull Co. Ltd, Marine Services Asia, Nava by Thaicom, Nespresso, Octopus Electrical Service, Royal Phuket Marina, SEA Yacht Sales, Siam Legal (Thailand) and Thailand Privilege. On the boardwalk at Royal Phuket Marina are AMI Marine International, Aoy’s Hoy Oyster Bar, Disabled Sailing Thailand, Entropy Solar, Hilda Loe Associates, SEABOB, Torqeedo Asia Pacific and UWC International School.

The place to be and be seen in January each year, the Thailand International Boat Show is known for its social activities. From jazz on the boardwalk and live DJ performances, to alfresco dining, oysters, champagne and cigars, there’s plenty to see and do, day and night. And on Children’s Day (13th January) there’ll be a range of activities for the youngest family members ensuring there’s something for all at the 2024 Thailand International Boat Show.

The Thailand International Boat Show A Luxury Lifestyle Event will be held 11-14 January, 2024 at Royal Phuket Marina and is open daily from 13:00 – 20:00 except on Sunday 14th January when the show closes at 19:00. For more information, visit

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Goongnang Suksawat
Goong Nang is a News Translator who has worked professionally for multiple news organizations in Thailand for many years and has worked with The Pattaya News for more than four years. Specializes primarily in local news for Phuket, Pattaya, and also some national news, with emphasis on translation between Thai to English and working as an intermediary between reporters and English-speaking writers. Originally from Nakhon Si Thammarat, but lives in Phuket and Krabi except when commuting between the three.