Central Group Charts New Course Following Split With FamilyMart

PHOTO: Central Food Retail Group


Central Group has embarked on its own convenience store strategy after parting ways with Japanese partner FamilyMart, having initiated the rebranding of certain FamilyMart outlets in the area as Tops Daily in line with its own chain of convenience stores.

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Bidding farewell to Thailand, the iconic “Family Mart” convenience stores is being fully rebranded as “Tops Daily” after over three decades of service.

The franchise agreement with FamilyMart concluded in late May 2023, leading to the transformation of the remaining FamilyMart locations, numbering around 200, into Tops Daily stores by year-end. This strategic shift comes as FamilyMart faces intense competition from Thailand’s dominant rival, 7-Eleven, which boasts an 80% market share in the convenience store sector.

Central Group’s embrace of independent operations follows the accumulation of Japanese-style operational expertise from FamilyMart. The conglomerate’s portfolio already incorporates several Japanese brands, including Yoshinoya, Ootoya, and Mister Donut, marking a broader trend of Japanese tie-ups transforming Thailand’s retail landscape.

Although Central Group’s core retail business sustained setbacks due to the pandemic, it has exhibited a recovery trajectory since 2022 with the return of tourists. The conglomerate’s diversification efforts extend beyond its traditional retail operations, as evidenced by its partnership with JD.com for e-commerce ventures and its foray into metaverse shopping experiences.

Analysts say Central Group’s divergence from FamilyMart signals an evolution in Thailand’s retail sector, allowing the conglomerate to assert its brand identity and explore innovative avenues beyond standard convenience store models.

The preceding is a press release from the Thai Government PR Department.

Goongnang Suksawat
Goong Nang is a News Translator who has worked professionally for multiple news organizations in Thailand for many years and has worked with The Pattaya News for more than four years. Specializes primarily in local news for Phuket, Pattaya, and also some national news, with emphasis on translation between Thai to English and working as an intermediary between reporters and English-speaking writers. Originally from Nakhon Si Thammarat, but lives in Phuket and Krabi except when commuting between the three.