Thai hoteliers express concerns over government’s proposal of “dual pricing” for foreign tourists

Bangkok –

Thai hoteliers expressed concerns over the government’s plans to set dual accommodation pricing for foreign and local tourists, saying that the idea was not practical during the country’s attempt to spur tourism and the domestic economy.

According to the deputy government spokesperson on Thursday, the government would introduce the implementation of a dual-tariff condition in which foreign visitors may be charged rates similar to the pre-pandemic period while local tourists may continue to pay at current discounted rates.

President of the Thai Hotels Association, Marisa Sukosol Nunbhakdi, stated that the dual-pricing idea was “impractical” as hotel room rates always shift constantly based on market conditions. Moreover, each hotel of each star-rates also uses different strategies to set prices.

“What the government could do was to jointly cooperate and discuss with the association to conduct domestic campaigns and offer special prices for Thai tourists,” she suggested.

Marisa Sukosol Nunbhakdi

Charintip Tiyaphorn, president of the Tourism Council of Krabi, added the idea could cause a negative perception of Thai tourism image because everyone, despite nationalities, needs to be treated equally as a customer.

He stressed: “Every customer should be treated fairly and equally. Clear communication is also crucial as this is a sensitive subject that could damage the reputation of Thailand’s tourism industries and hoteliers.”

The original version of this article appeared on our sister website, The Pattaya News, owned by our parent company TPN media.

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Goongnang Suksawat
Goong Nang is a News Translator who has worked professionally for multiple news organizations in Thailand for many years and has worked with The Pattaya News for more than four years. Specializes primarily in local news for Phuket, Pattaya, and also some national news, with emphasis on translation between Thai to English and working as an intermediary between reporters and English-speaking writers. Originally from Nakhon Si Thammarat, but lives in Phuket and Krabi except when commuting between the three.